![]() ![]() However, you should be careful about sounding too much like a telemarketer. Never forget that “word of mouth” is the most powerful form of marketing. The idea is to give other people the talking points they need to repeat your story to others. The “About” section is prime real estate for showing that you are an interesting person with an interesting story to tell. Provide examples of your deliverables, such as “content creation” or “data analysis.” Go into specifics about your areas of expertise. Look at yourself like a business owner providing services to clients. Bring up details about your childhood or educational background that have made you the professional you are today. Ask yourself: What am I about? The goal is to make yourself personable and relatable, while also conveying a sense of competence and professionalism. This is where you tell your professional story. Look at it this way: Why do you “need” to look up TikTok videos or memes on Twitter, but you don’t need to check in on your professional network? Doesn’t your career pay the bills, after all?įor LinkedIn users new and old, it all starts with your “About” section. Keep your profile updated on a regular basis (and, yes, find a picture that flatters you). It’s important to check your LinkedIn feed every day. ![]()
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